Now in its 23rd year, the SAM Awards celebrate the most creative and professional work in the Calgary home building industry. To recognize quality products and accomplishments, the "Sales and Marketing" Awards were created by the Canadian Home Builders' Association - Calgary Region. The SAM Awards have since evolved into more than just sales and marketing, they now cover all aspects of the Calgary housing industry.

First introduced at the 1986 President’s Ball, the awards recognized products entered in the annual “Parade of Homes”. As interest in the awards grew, the program was expanded to include products outside the Parade of Homes. Over the years, the name of the Awards was changed to “Awards of Excellence”, and separated from the President’s Ball to become an event dedicated to celebrating the best of the best.

Reverting back to the SAM Awards, and experiencing several years of dynamic growth and change, the Awards now incorporate an evening of celebration involving over 1500 members and their families. The SAM Awards are one of the most prestigious of all home building awards ceremonies across Canada.

A significant change in 2000 incorporated a shift to help promote the SAM Awards to the public. These efforts were met with great success in an aggressive awareness campaign. The production of over 250,000 high-gloss magazines were enhanced by an eight foot SAM Awards banner distributed to all finalists to display at their show homes or showrooms.

Each year, the SAM Awards strive to recognize the best within the Calgary home building industry, and each year the SAM Awards help to raise the bar for consumer, and member, expectations.